Go with your gut! The worst case scenario is that you end up over engineering the idea or new technology ends up obsoleting the idea because it takes too long t

Go with your gut! The worst case scenario is that you end up over engineering the idea or new technology ends up obsoleting the idea because it takes too long to develop/research. Everything I've read about unicorn ideas is that the timing and climate was perfect for the product/service--other factors weren't as important. In my opinion the best big ideas aren't apps, rather it's something you made to solve a hard problem or as PG says if you are "living in the future". Trying to make the concept into an app may relegate the idea itself.