It will also become a differentiator in that services that don't have good usability will become ostracised. I remember when Wifi was becoming mainstream in Es

It will also become a differentiator in that services that don't have good usability will become ostracised. I remember when Wifi was becoming mainstream in Estonia's capital Talinn. Coffeeshop owners started providing Wifi, not because it brought customers, but because not having it pushed customers away.