Yes, it's quite interesting, and it borders on semantics. I.e. someone misunderstood privacy in this context as understood in general, that you keep things for

Yes, it's quite interesting, and it borders on semantics. I.e. someone misunderstood privacy in this context as understood in general, that you keep things for yourself. But private/incognito browsing on Chrome means privacy from other people using your computer, not from the biggest user-tracking company. Maybe instead calling it "incognito mode", which is totally inadequate, they should call it "temporarily disable browsing history" instead.