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Among other reasons: 1) High end electrics are a very small market that is now overly crowded: Model III Performance, Model S Performance, Tesla Roadster (may
by hodder 6y ago
Among other reasons:
1) High end electrics are a very small market that is now overly crowded: Model III Performance, Model S Performance, Tesla Roadster (may never be produced, but in consideration of most high end buyers), Porsche Taycan, Audi E-Tron, BMW iX3, and more announced almost weekly. Almost none of these will do well given the limited market size for electric cars in this price range.
2). Dyson is proven and could raise capital if they needed to without a marketable proof of concept. They could have IPO'd a sub and raised money. Unlike when Tesla started, electric cars are now proven to work - maybe not in a profitable business model yet, but they are proven to work. They don't need to show off a high end sports car to prove this.