4 ms·

Dyson should have gone with another manufacturer's EV platform for their first few cars, like Volkswagen's MEB platform: https://jalopnik.com/volkswagen-wants-

Dyson should have gone with another manufacturer's EV platform for their first few cars, like Volkswagen's MEB platform: https://jalopnik.com/volkswagen-wants-other-automakers-to-use-its-meb-electr-1832269531 https://jalopnik.com/volkswagen-wants-other-automakers-to-us... https://jalopnik.com/the-fascinating-engineering-behind-vws-electric-car-pla-1829257860 https://jalopnik.com/the-fascinating-engineering-behind-vws-... It wouldn't have been a Dyson from the ground up but it would have gotten their EV effort started at the lowest cost and they could have worked on their own in-house designs in the meantime.

cptskippy 6y ago
If they had gone with MEB, what would they be bringing to the table? Dyson's bread & butter is electric motor design and you're suggesting they outsource that and instead build a shell around someone else's platform? Arguably that's their weakness. Tesla started out with retrofitting their electric drive train into a Lotus Elise, that approach would have allowed Dyson to do what it does best.
- clouddrover 6y ago
  > what would they be bringing to the table? Brand and design.
  - cptskippy 6y ago
    So what would be the point?
    - clouddrover 6y ago
      The point would be to get their EV business started at the lowest cost. MEB is a platform, not a car. There's plenty to do beyond the platform. Ford will be making an MEB car. Here are some of Volkswagen's planned MEB cars so far: - VW ID.3: https://www.youtube.com/watch?v=IPjvgXWA78E https://www.youtube.com/watch?v=IPjvgXWA78E - VW ID.4: https://www.youtube.com/watch?v=9dh00utug10 https://www.youtube.com/watch?v=9dh00utug10 - VW Space Vizzion: https://jalopnik.com/the-volkswagen-space-vizzion-brings-the-wagon-into-the-1840032227 https://jalopnik.com/the-volkswagen-space-vizzion-brings-the... - VW Buzz: https://www.youtube.com/watch?v=nfKYr9sgxnw https://www.youtube.com/watch?v=nfKYr9sgxnw - SEAT el-Born: https://www.youtube.com/watch?v=Evr55WN5XWo https://www.youtube.com/watch?v=Evr55WN5XWo - Skoda Enyaq: https://www.youtube.com/watch?v=hLTBHGAv5aw https://www.youtube.com/watch?v=hLTBHGAv5aw - Audi Q4 e-tron: https://www.youtube.com/watch?v=DiwevzHsCbU https://www.youtube.com/watch?v=DiwevzHsCbU MEB is flexible enough to work with many makes and models of car. MEB is exactly the sort of platform a company new to the car business would want to start with.
Smoosh 6y ago
Or perhaps the opposite. They could have designed a motor and battery package which other manufacturers could build into their own designs. Thus they would get a start into electric vehicles without needing to invest in the entire production process. From there move to a Dyson branded car manufactured by one of their partners (designed by Dyson in collaboration with their partner) and then, if worthwhile, step up to manufacturing the entire car themselves.

cptskippy 6y ago

If they had gone with MEB, what would they be bringing to the table? Dyson's bread & butter is electric motor design and you're suggesting they outsource that and instead build a shell around someone else's platform? Arguably that's their weakness. Tesla started out with retrofitting their electric drive train into a Lotus Elise, that approach would have allowed Dyson to do what it does best.

clouddrover 6y ago
> what would they be bringing to the table? Brand and design.
- cptskippy 6y ago
  So what would be the point?
  - clouddrover 6y ago
    The point would be to get their EV business started at the lowest cost. MEB is a platform, not a car. There's plenty to do beyond the platform. Ford will be making an MEB car. Here are some of Volkswagen's planned MEB cars so far: - VW ID.3: https://www.youtube.com/watch?v=IPjvgXWA78E https://www.youtube.com/watch?v=IPjvgXWA78E - VW ID.4: https://www.youtube.com/watch?v=9dh00utug10 https://www.youtube.com/watch?v=9dh00utug10 - VW Space Vizzion: https://jalopnik.com/the-volkswagen-space-vizzion-brings-the-wagon-into-the-1840032227 https://jalopnik.com/the-volkswagen-space-vizzion-brings-the... - VW Buzz: https://www.youtube.com/watch?v=nfKYr9sgxnw https://www.youtube.com/watch?v=nfKYr9sgxnw - SEAT el-Born: https://www.youtube.com/watch?v=Evr55WN5XWo https://www.youtube.com/watch?v=Evr55WN5XWo - Skoda Enyaq: https://www.youtube.com/watch?v=hLTBHGAv5aw https://www.youtube.com/watch?v=hLTBHGAv5aw - Audi Q4 e-tron: https://www.youtube.com/watch?v=DiwevzHsCbU https://www.youtube.com/watch?v=DiwevzHsCbU MEB is flexible enough to work with many makes and models of car. MEB is exactly the sort of platform a company new to the car business would want to start with.

Smoosh 6y ago

Or perhaps the opposite. They could have designed a motor and battery package which other manufacturers could build into their own designs. Thus they would get a start into electric vehicles without needing to invest in the entire production process. From there move to a Dyson branded car manufactured by one of their partners (designed by Dyson in collaboration with their partner) and then, if worthwhile, step up to manufacturing the entire car themselves.