I'm not so sure it obvious bullshit. If some company told me I could go "private", then when it turned out they were following me everywhere they said "Oh no,

I'm not so sure it obvious bullshit. If some company told me I could go "private", then when it turned out they were following me everywhere they said "Oh no, when we said go private we only meant part A of our company, part B is still following you everywhere", then I'd be unhappy. The question is, how do Google advertise incognito mode? At the moment the pages are very minimal, but I am sure they used to make bigger claims in the past (this will of course come up in the case)