You misunderstand the wisdom of this advice. The meaning is: build something good, and people will naturally come to it. As opposed to: build a monster no one

You misunderstand the wisdom of this advice. The meaning is: build something good, and people will naturally come to it. As opposed to: build a monster no one needs then spend millions on marketing. As far as I know, Facebook and Google are both examples of following this advice. They both didn't reply on marketing to grow. They grew organically; people started to use them because they were actually good products. I always thought this mantra originally came from Google.