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You might need to educate customers about their need. They might need something without knowing it.
by shin_lao 16y ago
You might need to educate customers about their need. They might need something without knowing it.
- ThomPete 16y agoThen they don't want it.
- bosie 16y agocorrect. but if you don't know it even exists, how could you need it? especially considering that all startups are just luxury products, since humans don't need anything other than water and food.
- omh 16y agoIn many cases we could get into the definition of 'need'. But consider something like legal/regulatory requirements. Perhaps you don't know about some law at the moment, but you should be complying with it. I have a product that fixes this problem for you. Until I call you, you don't want it but you still need it. When I tell you this, hopefully you'll understand and I have a good chance of a sale.
- yesbabyyes 16y agoI'm working on something now which gives me a feeling I have never experienced before: Creating this product will create the need for it. This is because, if your competitors have it, you must have it also. And if it exists, and your competitors can afford it, they will buy it. It's a great feeling, I just hope I'm right!
- omh 16y agoAbsolutely. So they can need it but not want it. And as barefoot says above, you can want a product without needing it. Need/Want may be correlated, but they certainly don't imply each other, in either direction.
- ThomPete 16y agoThere is an infinite amount of things that we need/want if we follow that definition which again simply removes the meaning of the distinction. There is no insight to be gained from the distinction, it's semantic masturbation nothing else.