Whatever it is not multiple ads for sure. If I'm a buyer, I would expect to see the most trafficked, most popular, most bought deep linked online mattress shop

Whatever it is not multiple ads for sure. If I'm a buyer, I would expect to see the most trafficked, most popular, most bought deep linked online mattress shopping page - as the first link. I'm ok if that is after one or two ads. If the search engine was trustworthy then I will click on that deep linked product page, cursorily glance the user reviews to see if there are any red flags, if not, then quickly empty my wallet and be done with my shopping for a mattress.