To begin with the searcher never indicated they are interested in actually buying a mattress (for example by saying 'mattress price' or by clicking the shopping

To begin with the searcher never indicated they are interested in actually buying a mattress (for example by saying 'mattress price' or by clicking the shopping tab). Now maybe Google infered that for them, right or wrong. The problem then becomes that what is presented is not mattress-buying information which could for example consist of information about different mattress types, reviews and discussions (how many of you would be forced to actually type 'mattress reddit' in this scenario?). Instead it is a page full of ads. It does not help the searcher make a buying decision. It actually makes their job harder with so many options to choose from and very little condensed information to help with the choice. All those brains and AIs at Google "organizing the world's information" are nowhere to be seen as literally all the cognitive load is transferred back to the searcher. What is wrong with that is that Google's mission states "organize the world's information" (and this was a wonderful opportunity to demonstrate that) while what Google actually did was "organize the world's ads". Sad thing about it is that there was a point in the past when that was not the case.