They'd get McDonald's.com fast enough to make your head spin, and I'd be pushed out of that business. If McDonald's were a mom & pop restaurant and you were a

They'd get McDonald's.com fast enough to make your head spin, and I'd be pushed out of that business. If McDonald's were a mom & pop restaurant and you were a multi-billion dollar, VC-backed startup, then you can be sure McDonald's would not be able to do this so easily. That's the difference.