Because all of the other companies and CEOs that have pledged support for this social justice issue didn't spend the their posts boasting about the company and

Because all of the other companies and CEOs that have pledged support for this social justice issue didn't spend the their posts boasting about the company and their statistics. If this company wanted to simply pledge their support they could have done so with just the last two paragraphs of this post. Instead we see things like: >"Google reportedly sees approximately 63,000 search queries per second, so the number of attacks we mitigated during this period was more than 10x Google’s entire search volume." This post reads like just another pissing contest for them.