It's pretty clear FB management cares first and foremost (perhaps exclusively about) profitability. So the biggest and most effective way of communicating to Fa

It's pretty clear FB management cares first and foremost (perhaps exclusively about) profitability. So the biggest and most effective way of communicating to Facebook management is to hit their bottom line. Part of that includes making it more expensive for them to recruit and retain talent. Refusing to advertise on Facebook and Boycotting their apps likewise. History suggests profitability is the only thing which changes Zuckerberg's mind.