Global operations, global deployments. Plus a host of marketing, legal, and other folks that need to be tailored to each environment. And Uber's big play is t

Global operations, global deployments. Plus a host of marketing, legal, and other folks that need to be tailored to each environment. And Uber's big play is to automation and self-driving cars. That's a long range goal and involves building totally new technologies while they hemorrhage cash in the meantime.