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I was curious about that too. I wasn't sure if it was targeted ads or a news aggregator. I think it's more of a news aggregator. From the Firefox New Tab FAQ

I was curious about that too. I wasn't sure if it was targeted ads or a news aggregator. I think it's more of a news aggregator. From the Firefox New Tab FAQ (https://help.getpocket.com/article/1142-firefox-new-tab-recommendations-faq https://help.getpocket.com/article/1142-firefox-new-tab-reco...) > Are these stories personalized to me? For the most part, no. Most recommendations on your new tab come from a general list of the best of stories on the web. > Pocket occasionally partners with select publishers and brands to deliver high-quality sponsored stories to our users. These stories will always be clearly marked > Pocket’s 30+ million global users help guide our curation by pointing us to thought-provoking essays, hidden gems, and fascinating deep-dives from across the web. Editors at Pocket then sift through the most-recommended and most-read stories and handpick the best to share with the wider Pocket and Firefox communities

NullPrefix 6y ago
>Are these stories personalized to me? For the most part, no. If they wouldn't be personalized, the answer would be no, instead of "for the most part, no". Lawyer speak.
- Wowfunhappy 6y ago
  > When personalization does occur, recommendations rely on a process of story sorting and filtering that happens locally in your personal copy of Firefox.
- ivanfon 6y ago
  The bottom of the page says it was updated today, now it says this: > Are these stories personalized to me? > For the most part, no. Most recommendations on your new tab come from a general list of the best of stories on the web. But Pocket is actively exploring ways to deliver personalized recommendations in a way that vigorously protects users’ privacy. Importantly, neither Mozilla nor Pocket ever receives a copy of your browser history. When personalization does occur, recommendations rely on a process of story sorting and filtering that happens locally in your personal copy of Firefox.

NullPrefix 6y ago

>Are these stories personalized to me? For the most part, no. If they wouldn't be personalized, the answer would be no, instead of "for the most part, no". Lawyer speak.

Wowfunhappy 6y ago
> When personalization does occur, recommendations rely on a process of story sorting and filtering that happens locally in your personal copy of Firefox.
ivanfon 6y ago
The bottom of the page says it was updated today, now it says this: > Are these stories personalized to me? > For the most part, no. Most recommendations on your new tab come from a general list of the best of stories on the web. But Pocket is actively exploring ways to deliver personalized recommendations in a way that vigorously protects users’ privacy. Importantly, neither Mozilla nor Pocket ever receives a copy of your browser history. When personalization does occur, recommendations rely on a process of story sorting and filtering that happens locally in your personal copy of Firefox.