My wife is a customer, and initially I was irritated that she had signed up, since I viewed Stitch Fix as akin to the subscription services that send food, etc.

My wife is a customer, and initially I was irritated that she had signed up, since I viewed Stitch Fix as akin to the subscription services that send food, etc. But being smart, I decided to avoid expressing my skepticism about how she was spending her money. Turns out that for her, it's a great idea. She hates to shop, hates to spend time shopping, but has to look professional for work. Like many women, she's not a size 0, so finding stuff that fits as well as looks good can be a challenge. With Stitch Fix, they always send the right size. And the styling (as much as I can tell as a dude) looks fine. If you don't like something, you just send it back. Prices are higher than I would have expected, but again, that's because I'm a dude who buys cheap stuff. Women's clothing is both more expensive, and less sturdy than much of what men wear.