You can only do this once you've got enough people with sufficient of both. Having a company full of people with "Can-Do" attitude who can't do will lead to on

You can only do this once you've got enough people with sufficient of both. Having a company full of people with "Can-Do" attitude who can't do will lead to one of two things: A: They all get frustrated and leave B: Your technical company becomes a strange monster of convoluted processes achieving the same goal in a much worse way. For instance, if you do scheduling for classrooms, you'll end up with a group of people who take orders for bookings on line, then manually try to fit them into a diary for an organization, and occasionally make mistakes. Attitude is a luxury.