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You should build what they need - though a lot of the problem is that those specifying websites have very little idea about how the web works and what is needed

You should build what they need - though a lot of the problem is that those specifying websites have very little idea about how the web works and what is needed. Unfortunately this isn't the 60's at Sterling Cooper where you can brain storm an idea like go to "work on an egg" or a "a mars a day helps you work rest and play"

glaberficken 6y ago
In my experience, even if you start by "building what they need". When you present your V1 "they" come back and say something along the lines of "can't you make it look nicer/cooler? You know add some wow factor!" What they mean is: "I just took a pile of money from the client for this and you didn't make it look expensive enough"