Sure, but there's also culture and things go in and out of fashion and ideas go varying level of viral, too. I have certainly seen a post become popular and dec

Sure, but there's also culture and things go in and out of fashion and ideas go varying level of viral, too. I have certainly seen a post become popular and decide that an essay I read which has some passing similarity might likewise be too. So I post it, and someone links it on Facebook, and we run in similar internet circles and it hits you twice in different ways.