> Slide 5 “The College Addiction” talks about the addictive nature of Facebook. > Using the word addiction must have been a sound sales pitch in the early days

> Slide 5 “The College Addiction” talks about the addictive nature of Facebook. > Using the word addiction must have been a sound sales pitch in the early days. An expression that has quickly been replaced by technical terms like ‘engagement’ and ‘retention’. > Using the word addiction must have been a sound sales pitch in the early days. Yes, it used to be a positive thing, eg, "So good/fun you'll get addicted". I haven't thought about addictinggames.com for maybe a decade but it seems like they're still around.