I presume it's a reference to this: https://www.joelonsoftware.com/2002/01/06/fire-and-motion/ https://www.joelonsoftware.com/2002/01/06/fire-and-motion/ ie co

I presume it's a reference to this: https://www.joelonsoftware.com/2002/01/06/fire-and-motion/ https://www.joelonsoftware.com/2002/01/06/fire-and-motion/ ie constant standards churn to keep your competitors busy.