+1 My last employer had a team of 3 (a dev, a copywriter, and a designer) dedicated to tweaking the abandoned cart sequence. When we implemented an abandoned c

+1 My last employer had a team of 3 (a dev, a copywriter, and a designer) dedicated to tweaking the abandoned cart sequence. When we implemented an abandoned card email dripper, we doubled sales in 3 months (from 40K P/M to 80+K P/M). I hate email sequences like this as well, but they work (just like popovers with an email newsletter).