5 ms·
I took a client's online store gross sales from ~$15K per year to over $250K per year and I can tell you for sure, capturing sales from abandoned carts is very
by chrsstrm 6y ago
I took a client's online store gross sales from ~$15K per year to over $250K per year and I can tell you for sure, capturing sales from abandoned carts is very real. Your reasons and actions don't reflect online costumers as a whole.
- zxcmx 6y agoWith n small kids my available attention span for non-work tasks has become really short (hopefully a temporary condition). Not like, "I can't write software in my spare time" short. Like, "I might not be able to finish writing this comment" and "There's a 50% chance I'm going to get interrupted if I try to buy this thing online right now" short. I can still get things done at night but often I just don't have the energy. So anyway, that's one reason why abandoned cart notifications have actually been useful for me now and then. More than 1 email is pushing it though...
- el_dev_hell 6y ago+1 My last employer had a team of 3 (a dev, a copywriter, and a designer) dedicated to tweaking the abandoned cart sequence. When we implemented an abandoned card email dripper, we doubled sales in 3 months (from 40K P/M to 80+K P/M). I hate email sequences like this as well, but they work (just like popovers with an email newsletter).
- techntoke 6y agoI'd rather quit my job and find ethical work.
- artificial 6y agoI get deals from Publisher websites this way. Highly recommend.