4 ms·
I think your maths is off. A literary novel is a success if it sells 10,000 copies in hardback. I'm pretty sure that doesn't entail getting the book in front of
by Zonulet 6y ago
I think your maths is off. A literary novel is a success if it sells 10,000 copies in hardback. I'm pretty sure that doesn't entail getting the book in front of a hundred million people.
- marcus_holmes 6y agono, the conversion funnel is "people see ad -> people click on ad/notice book -> people buy book". Getting the advert in front of 100mm people to sell 10K copies seems reasonable.
- Nemo_bis 6y agoIndeed, given a rather typical conversion rate of 2 % you need a lot of people at the beginning to get thousands of sales. https://www.wordstream.com/blog/ws/2014/03/17/what-is-a-good-conversion-rate https://www.wordstream.com/blog/ws/2014/03/17/what-is-a-good...