I assume, then, that you would like to pay for long distance phone calls by the minute again, so that you can have a printed yellow pages that is about as accur

I assume, then, that you would like to pay for long distance phone calls by the minute again, so that you can have a printed yellow pages that is about as accurate as Google is when it goes to press, but less accurate the day it's delivered? The only businesses who care about the accuracy of their data are ones who depend on it to make money. In order for this to make sense, one has to deeply understand incentives.