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If I abandon a cart there's a reason! Nagging me about it isn't going to make me purchase anything. You may think it did because I come back--but if that happ

If I abandon a cart there's a reason! Nagging me about it isn't going to make me purchase anything. You may think it did because I come back--but if that happened it's because I was after some other information first.

privong 6y ago
> Nagging me about it isn't going to make me purchase anything. I wonder about this. I feel the same, but wonder if it's true for everyone? I kinda assume it must work some of the time, otherwise they wouldn't do it.
- notahacker 6y ago
  Some of the time the 'reason' is going to be as simple as the browser crashed or aww someone sent me cute kittens. Or even then there was this other option but now I come to think of it that one was the best... Probably these scenarios occur far more regularly than somebody rules out buying from a store solely because they received a marketing email concerning an earlier order they abandoned.
  - finaliteration 6y ago
    As someone with a mild form of ADHD and a kid who likes to chat my ear off, I can’t count the number of times I’ve placed something in a cart on my phone, went to check out, and then got distracted or pulled into something else, only to return because I got the “abandonment” email that reminded me of what I was doing.
- maerF0x0 6y ago
  often times they will nag w/ an incentive. I recently got one from MealSquares offering 10% off my abandoned cart This maybe the next level wikibuy/honey ... Intentionally abandon carts to get more % off to undermine companies that do stupid things to get customers.
  - dheera 6y ago
    > Intentionally abandon carts Yeah, I do that all the time when I'm dealing with real humans. Get a quote, then let them know you're considering it along with some other options, and hold off for a day or two and the human will often get back to you with a discount. Sometimes works with rental apartments as well. It's almost a perfectly scriptable thing -- I sometimes wish Google Assistant could do this negotiating stuff instead of reserving haircuts.
  - mstade 6y ago
    This is absolutely a thing. I’ve had it happen to me more than once, to the point where I now tend to abandon carts just to see if I can get a sweeter deal a few days later.
  - renewiltord 6y ago
    It's often in instructions on slickdeals.
- hodgesrm 6y ago
  It actually does work for many people. In digital demand gen you generally send sequences of emails because sending just one has less effect than sending several in a row.
- renewiltord 6y ago
  Sometimes I'm interrupted or distracted and forget. Ended up checking on a guitar on sale that never arrived because I forgot to buy it.
chrsstrm 6y ago
I took a client's online store gross sales from ~$15K per year to over $250K per year and I can tell you for sure, capturing sales from abandoned carts is very real. Your reasons and actions don't reflect online costumers as a whole.
- zxcmx 6y ago
  With n small kids my available attention span for non-work tasks has become really short (hopefully a temporary condition). Not like, "I can't write software in my spare time" short. Like, "I might not be able to finish writing this comment" and "There's a 50% chance I'm going to get interrupted if I try to buy this thing online right now" short. I can still get things done at night but often I just don't have the energy. So anyway, that's one reason why abandoned cart notifications have actually been useful for me now and then. More than 1 email is pushing it though...
- el_dev_hell 6y ago
  +1 My last employer had a team of 3 (a dev, a copywriter, and a designer) dedicated to tweaking the abandoned cart sequence. When we implemented an abandoned card email dripper, we doubled sales in 3 months (from 40K P/M to 80+K P/M). I hate email sequences like this as well, but they work (just like popovers with an email newsletter).
  - techntoke 6y ago
    I'd rather quit my job and find ethical work.
    - artificial 6y ago
      I get deals from Publisher websites this way. Highly recommend.
awoodbeck 6y ago
I used this to my advantage awhile ago when I needed rent a moving truck. Penske called me about 30 minutes after I abandoned their online rental process. After a bit of back-and-forth about why I aborted the rental, Penske offered me a discount that beat their competitor's price. I've since used this technique a few times to my advantage when renting trucks. So, it can be a downside for the business if customers catch on, unless it's considered part of doing business.
sushid 6y ago
If it didn't work they wouldn't do it.
shmoogy 6y ago
I abandon carts for discounts if I can't find a promo code.

privong 6y ago

> Nagging me about it isn't going to make me purchase anything. I wonder about this. I feel the same, but wonder if it's true for everyone? I kinda assume it must work some of the time, otherwise they wouldn't do it.

notahacker 6y ago
Some of the time the 'reason' is going to be as simple as the browser crashed or aww someone sent me cute kittens. Or even then there was this other option but now I come to think of it that one was the best... Probably these scenarios occur far more regularly than somebody rules out buying from a store solely because they received a marketing email concerning an earlier order they abandoned.
- finaliteration 6y ago
  As someone with a mild form of ADHD and a kid who likes to chat my ear off, I can’t count the number of times I’ve placed something in a cart on my phone, went to check out, and then got distracted or pulled into something else, only to return because I got the “abandonment” email that reminded me of what I was doing.
maerF0x0 6y ago
often times they will nag w/ an incentive. I recently got one from MealSquares offering 10% off my abandoned cart This maybe the next level wikibuy/honey ... Intentionally abandon carts to get more % off to undermine companies that do stupid things to get customers.
- dheera 6y ago
  > Intentionally abandon carts Yeah, I do that all the time when I'm dealing with real humans. Get a quote, then let them know you're considering it along with some other options, and hold off for a day or two and the human will often get back to you with a discount. Sometimes works with rental apartments as well. It's almost a perfectly scriptable thing -- I sometimes wish Google Assistant could do this negotiating stuff instead of reserving haircuts.
- mstade 6y ago
  This is absolutely a thing. I’ve had it happen to me more than once, to the point where I now tend to abandon carts just to see if I can get a sweeter deal a few days later.
- renewiltord 6y ago
  It's often in instructions on slickdeals.
hodgesrm 6y ago
It actually does work for many people. In digital demand gen you generally send sequences of emails because sending just one has less effect than sending several in a row.
renewiltord 6y ago
Sometimes I'm interrupted or distracted and forget. Ended up checking on a guitar on sale that never arrived because I forgot to buy it.

chrsstrm 6y ago

I took a client's online store gross sales from ~$15K per year to over $250K per year and I can tell you for sure, capturing sales from abandoned carts is very real. Your reasons and actions don't reflect online costumers as a whole.

zxcmx 6y ago
With n small kids my available attention span for non-work tasks has become really short (hopefully a temporary condition). Not like, "I can't write software in my spare time" short. Like, "I might not be able to finish writing this comment" and "There's a 50% chance I'm going to get interrupted if I try to buy this thing online right now" short. I can still get things done at night but often I just don't have the energy. So anyway, that's one reason why abandoned cart notifications have actually been useful for me now and then. More than 1 email is pushing it though...
el_dev_hell 6y ago
+1 My last employer had a team of 3 (a dev, a copywriter, and a designer) dedicated to tweaking the abandoned cart sequence. When we implemented an abandoned card email dripper, we doubled sales in 3 months (from 40K P/M to 80+K P/M). I hate email sequences like this as well, but they work (just like popovers with an email newsletter).
- techntoke 6y ago
  I'd rather quit my job and find ethical work.
  - artificial 6y ago
    I get deals from Publisher websites this way. Highly recommend.

awoodbeck 6y ago

I used this to my advantage awhile ago when I needed rent a moving truck. Penske called me about 30 minutes after I abandoned their online rental process. After a bit of back-and-forth about why I aborted the rental, Penske offered me a discount that beat their competitor's price. I've since used this technique a few times to my advantage when renting trucks. So, it can be a downside for the business if customers catch on, unless it's considered part of doing business.

sushid 6y ago

If it didn't work they wouldn't do it.

shmoogy 6y ago

I abandon carts for discounts if I can't find a promo code.