1. I write on nights and weekends in short scheduled blocks of time. Our blog is about scaling product and engineering at a hypergrowth startup, and I've kept a

1. I write on nights and weekends in short scheduled blocks of time. Our blog is about scaling product and engineering at a hypergrowth startup, and I've kept a running list of things that I've learned for about 5 years (over 50 pages of notes). When I want more content, I pull inspiration from that list. 2. It wasn't hard to start, you just need to stay motivated. I also highly recommend picking a stupidly simple stack for your blog. Do not let technology choices or rabbit holes get in the way of writing! We use Jekyll + Gitlab for CD, you can see it here at https://staysaasy.com/ https://staysaasy.com/ and it's stupidly simple and free to maintain. 3. My engineering counterpart and I write our blog together. We're partners/counterparts at work and on our blog, and it's a huge motivator to have a partner in crime. I highly recommend this step! 4. In order to write more candidly about potentially sensitive management/leadership topics, we write anonymously as our company is reasonably well known in tech circles. Discipline is the key. Block time and take notes on what you want to write about so that you're never lacking in inspiration.