Ouch. My personal feeling now is that there's no intuitive connection between the logo and the thing it represents anymore. Firefox has a red panda curled aroun

Ouch. My personal feeling now is that there's no intuitive connection between the logo and the thing it represents anymore. Firefox has a red panda curled around a globe, representing both the name and what it does (the globe being a common symbol for the WWW). Internet Explorer has a Windows-blue 'e' for "explorer" [of the internet]. Safari has a compass, which is related to both safaris and navigation. The old chrome logo wasn't great, but at least it was really shiny. When I think 'chrome', I think really shiny, so it made sense to me and I could easily make the association backwards, that the really shiny logo meant 'chrome'. The colors might represent Google, but honestly I didn't notice that until just now. When I see red, yellow, blue and green, I just think primary colors -- RGB for light and RBY for pigment. In my head, red, yellow, blue and green are just the "default" colors for anything where you want something to have four different "equal" colors without it getting clashy or garish. (As much as I love the secondary and tertiary colors, using them all together can sometimes make things look younger than intended.) To me the new logo looks vaguely like someone went paint-by-numbers on the James Bond shutter. There's nothing there that I'd associate with the internet, the word "chrome", the concept of a navigation tool, or anything else like that. It might be more aesthetically-pleasing but that's not what logos are for.