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I'm assuming that all of those targeting factors match up to the user-provided info in their profile. So for instance "house/dormitory" was probably a profile f
by triangleman 6y ago
I'm assuming that all of those targeting factors match up to the user-provided info in their profile. So for instance "house/dormitory" was probably a profile field back in 2004.
Kind of reminds me of how Google started selling ads, just buy a keyword, that's it. And the CPM was determined by bidding (though I'm not sure how you make that fair)
- isiahl 6y agoWell, in the same slide deck it talks about how it recorded the users last access location and "the site has a built-in database of school dormitories and halls". Is it possible that the site was able to automatically determine what hall/dorm you were in depending on your network connection?
- triangleman 6y agoActually yes, now that I looked at dang's link to the same post discussed previously on HN, that's exactly what they were doing: determining dorm/hall based on IP address and other stuff. So my comment was dead wrong. I'm sorry for assuming that facebook ever regarded its users as anything other than "dumb fucks" that they could track as they please.