> we're incentivized to keep the rents high and give months of free rent. That's basically a fancy way of lowering the rate, right? Our friends just bought a

> we're incentivized to keep the rents high and give months of free rent. That's basically a fancy way of lowering the rate, right? Our friends just bought a new house in a development and the builder did a similar game where they added in some bells and whistles instead of coming down on the price. Their reasoning was that they couldn't drop the price because that's public data and it would put pressure on them to accept lower prices from other buyers in the neighborhood.