hertz had a 'hackathon' (more like datathon?) at my university in 2013. They gave us data (no PII but demographics such as age) along with other store sales, e

hertz had a 'hackathon' (more like datathon?) at my university in 2013. They gave us data (no PII but demographics such as age) along with other store sales, etc. goal, take the data and draw some insights. I showed them a chart on how the average age of their customer was going up and they were failing to get newer and younger customers. I also showed search trends on car rentals going down, and search trends on ride sharing going up. They didn't like my presentation at all =|