Agreed. The two articles I read pointed these out: 1) When Hertz bought Dollar Thrifty their due diligence failed to realize that most of their cars were well

Agreed. The two articles I read pointed these out: 1) When Hertz bought Dollar Thrifty their due diligence failed to realize that most of their cars were well past their prime which required another sizable investment to replace all of Dollar Thrifty cars. 2) Frissora tried to hold onto their cars longer past the depreciation period, trying to keep them until 50K miles, way past the industry norm of 30K miles. He also then took these older cars and sent them to their other budget rental companies Dollar Thrifty and Firefly 3) When Tague entered after Frissora left, he started updating a majority of the fleet with sedans, right in the middle of height of the popularity of the SUV. His other blunder was trying to increase prices, thinking the rest of the industry would follow suit. Instead, they kept their pricing lower and started taking big chunks of the Hertz market. All of three of these gross miscalculations caused their debt to increase too fast and ultimately was their undoing.