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There are certainly expenses incurred by the publisher that have nothing to do with the physical articles. It seems like the marginal cost of the "last step" c
by EvanAnderson 6y ago
There are certainly expenses incurred by the publisher that have nothing to do with the physical articles.
It seems like the marginal cost of the "last step" cost is still a very significant component, though. High-touch sales channels, handling returns (consignment sales), and co-promotion expenses all seem tightly coupled to that "last step" and sales of physical articles.
- ghaff 6y agoIt's been a while since I've looked at it but, basically, the cost of the physical article is a smaller slice of the pie than many think. There was a lot of discussion about this when e-books first got big and weren't that much cheaper than mass market or trade paperbacks. As I recall, the number was around $2/copy.