Using data as a competitive advantage isn't a new thing, Tesco and Amazon largely built their success on their operational data analysis and eBay didn't fall to

Using data as a competitive advantage isn't a new thing, Tesco and Amazon largely built their success on their operational data analysis and eBay didn't fall to fraud like their competitors because they had better fraud detection algorithms. However I think it's becoming much more common, most non-competitive industries often have ignored data analysis as a method for competing, hence it creates an opportunity for startups to disrupt stagnant industries.