3 ms·
Part of it is a reaction - Japanese pop culture starting in the 60s and 70s included a strong element of youth rebellion against parentally-mandated elegance an
by azernik 6y ago
Part of it is a reaction - Japanese pop culture starting in the 60s and 70s included a strong element of youth rebellion against parentally-mandated elegance and minimalism.
Similar to how European and European-derived cultures adopted a very traditional clean Japanese aesthetic in rebellion against a baroque tradition.
- ahartmetz 6y agoJust in case somebody thinks that European minimalism started with Apple or Braun or whatever: it started much earlier in the 1910s latest, with Neues Bauen, De Stijl, Bauhaus etc. I'm a bit of a fan of these movements and the things they produced.
- azernik 6y agoYup! My UI class, at the height of the flatness craze, started with a review of post-WWI German typography.