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Love it, but I see 1 problem: when I see something on Facebook like: "I just bought Product X and unlocked a 10% discount for YOU", I presume it's spam. Copywri
by JCB_K 16y ago
Love it, but I see 1 problem: when I see something on Facebook like: "I just bought Product X and unlocked a 10% discount for YOU", I presume it's spam. Copywriting is going to be very, very important to this.
- il 16y agoMost people on Facebook are not as sensitive to posts from their friends. See the recent LivingSocial Amazon promo on Facebook for an incredibly successful example of this model.
- ohashi 16y agoSeeing these over and over will reduce their efficacy unless the offer really is targeted. Almost everyone buys from Amazon, it's got universal appeal. I can think of very few other companies that have that sort of reach/appeal.
- deleted 16y ago[deleted]
- allangrant 16y agoSpot on. Copywriting is KEY. DODOcase does it really well: http://search.twitter.com/search?q=dodocase+curebit http://search.twitter.com/search?q=dodocase+curebit Ultimately this is up to the user, but our goal is to expose our observations about what works to our customers to make it easier.