Initiative doesn’t mean they follow it, especially for legacy projects. While I do think that Apple is using privacy mostly for PR, I wouldn’t be too cynical.

Initiative doesn’t mean they follow it, especially for legacy projects. While I do think that Apple is using privacy mostly for PR, I wouldn’t be too cynical. It’s likely that new projects are built with higher privacy standards. But also, I wouldn’t be too surprised if their PR department is writing checks that their engineering teams cannot fully cash.