Before google maps, there was yellow pages, tomtom, etc. Solutions in the market existed. If google wasn't subsidizing maps, the map-making race to the bottom m

Before google maps, there was yellow pages, tomtom, etc. Solutions in the market existed. If google wasn't subsidizing maps, the map-making race to the bottom might have found a different business model than "support people who aren't paying them." But google offers maps at a loss and now there's dramatically fewer viable business models in the space.