I don't think it's fair to pin this on disruptions in attitudes towards advertising. The much bigger factor is that they're an industry that once had and was st

I don't think it's fair to pin this on disruptions in attitudes towards advertising. The much bigger factor is that they're an industry that once had and was structured around having a near-monopoly on mass information distribution (diluted by radio and TV). Now they suddenly find that they don't even have a majority hold on that anymore, and have lost almost all of their leverage with people that want to advertise things, and it's a problem that's been getting worse.