It's also very reasonable with ads. For me the page has 3 or 4 ads that interrupt the content, but don't masquerade as content, and they're all for other brands

It's also very reasonable with ads. For me the page has 3 or 4 ads that interrupt the content, but don't masquerade as content, and they're all for other brands owned by the same publisher (so hopefully not on a third-party ad network). If all sites were like that I wouldn't feel the need for an adblocker.