> Boeing just chose a more conservative strategy That's the legacy defense contractor strategy -- deliver something that checks off the boxes on the government

> Boeing just chose a more conservative strategy That's the legacy defense contractor strategy -- deliver something that checks off the boxes on the government requirement list at an exorbitant price. It's a very conservative strategy; lots of money, no risk. The problem is that at some point SpaceX started landing rockets and the formerly safe strategy became extremely risky because Boeing/ULA not only has a competitor, the competitor is cheaper. But getting a fat, lazy organization to innovate and compete is hard even when facing an existential threat, and Boeing/ULA have not (yet?) managed that transformation. They've known it's necessary for years [1] but haven't been able to change course. [1] https://arstechnica.com/science/2016/03/ula-executive-admits-company-cannot-compete-with-spacex-on-launch-costs/ https://arstechnica.com/science/2016/03/ula-executive-admits...