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It is. And it is hard to overstate given that in any large institution that kind of post has to go through multiple layers of bureaucracy. Doubly so in a bank.
by A4ET8a8uTh0 6y ago
It is. And it is hard to overstate given that in any large institution that kind of post has to go through multiple layers of bureaucracy. Doubly so in a bank. While I can't shake off the feeling that there is a cynical calculation there for some good PR, I believe it is still a good move.
- ken 6y agoA C-level exec needs to pass "multiple layers of bureaucracy" to post a personal note on the company blog? That seems excessive, even for a large corporation. If you can't trust your executive management team to represent the company, what are they good for?
- hckr_news 6y agoDo you have any idea how PR is managed..
- asjfj9 6y agoComing from a University research background for the last 5 years after obtaining my PhD, no I don't. Could you elaborate on this? What process would this CFO need to go through to share this possibly "contentious" post on one of the world's largest and globally recognised banks' websites?
- SSLy 6y agoI think this is entirely depended on the way the C*O management culture (for lack of better expression). But at least I would expect he's let know legal, CEO, and the PR officer before.
- dahfizz 6y agoAt a minimum it has been reviewed by the PR / marketing manager, legal team, and more than likely the CEO. There was also a lengthy editing process. A large company doesn't release anything without a review like this, no matter how mundane. You can bet they will double down when discussing sensitive social issues.