And the ""If you build it, they will come" suffers from confirmation bias" point-of-view comes from the myopic vision that most scientific minded folks have whe

And the ""If you build it, they will come" suffers from confirmation bias" point-of-view comes from the myopic vision that most scientific minded folks have when it comes to engineering projects. And the worst offenders of this narrow-mindset are, wait for it, no less but the trained scientists themselves (not all, but the ones who didn't have exposure to engineering thought). When we (engineers) say: "If you build it, they will come", what we really mean is this: - If you build it, and they come, great. - If you build it, and they don't come, too bad. Let's try something else. - No one predicts the future like an oracle, but we'll try our best to make our claims come to fruition. Our audience (the investors) knows that. We (engineers) are not out there for the truth. We're out there to try things out based on an educated guess, give it our best shot, and see what happens. That's how the real world works.