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This would be the price of emerging 'do not track' policies and a hostile climate towards advertising targeting. The money's got to come from somewhere.
by gyardley 16y ago
This would be the price of emerging 'do not track' policies and a hostile climate towards advertising targeting. The money's got to come from somewhere.
- ericd 16y agoI don't think it's fair to pin this on disruptions in attitudes towards advertising. The much bigger factor is that they're an industry that once had and was structured around having a near-monopoly on mass information distribution (diluted by radio and TV). Now they suddenly find that they don't even have a majority hold on that anymore, and have lost almost all of their leverage with people that want to advertise things, and it's a problem that's been getting worse.