The NYtimes is a great publication but it can't simply be "now we are going to charge for this". There has to be some tradeoff. For example, lately they have be

The NYtimes is a great publication but it can't simply be "now we are going to charge for this". There has to be some tradeoff. For example, lately they have been running a huge expandable ad at the top of their homepage and, quite frankly that looks unprofessional and is annoying. So if as a subscriber they can get rid of some of that and several other undesirable ad locations ( I realize advertising will still be a part of their business model) then it may be an ok proposition. The tradeoff though is that their articles will be reaching a smaller group of readers, even with the 20 free a month.