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How many social media users are real people?
- Minor49er 6y agoNot only is it hard to tell how many users are bots, but how many users supplement their account activity with bots or third party integrations. A lot of users who have business accounts will do this. For example, realtors will post updates under their own name, but will also have services that will schedule and post content for them automatically for new home listings. This will only get harder to determine as time goes on because marketers nowadays are focusing on "humanizing" their customer interactions as much as possible
- thephyber 6y agoIt's important to understand that "bots" is a large variety of automation levels, just as "self-driving car" has 5 levels spanning from "cruise control" to "full automation with no ability for manual intervention". Browser extensions, custom Python/JavaScript clients, and even just paid outsourcing of likes/comments/retweets/captchas can all be considered "bots".