> Because the problem with Grubhub was that they phished the businesses' customers - no permission or relationship with the local businesses themselves. Actual

> Because the problem with Grubhub was that they phished the businesses' customers - no permission or relationship with the local businesses themselves. Actually, Grubhub did have a relationship with those businesses. I imagine it’s very similar to what’s going on here. The business owners assume signing up with Grubhub/Slice means you get in the app and you pay a fee for those leads, which seems fair enough. What they don’t realize is the agreement also allows them to do any “online marketing” for you and claim any lead they drive you. They interpret that to be permission to outrank you on Google and cannibalize your free leads.