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This is a more important market indicator then your comment implies. I work for a very large CPG and certain brands, such as food staples are crushing it, but i
by jnorthrop 6y ago
This is a more important market indicator then your comment implies. I work for a very large CPG and certain brands, such as food staples are crushing it, but impulse type products are really struggling. With uncertainty around when we return to "normal" companies such as PepsiCo are scrambling to figure out how best to connect directly to the consumer to maintain market share. CPGs are investing a ton of resources testing and learning in this space.
I haven't commented in this community in a long time, but as you all are entrepreneurs it is worth noting that this moment is an opportunity to disrupt 100 year-old entrenched CPG enterprises as the supply chain to the consumer is in disarray.
- hanniabu 6y agoTo save others the lookup: CPG = Consumer packaged goods
- lotsofpulp 6y agoWhen I was a kid, we were taught in school that before you initialize, you spell it out, and then put the initialism in parantheses afterward.
- cheez 6y agoWhen I became an adult, I realized that people like to feel better about themselves by using short forms that others wouldn't know.
- hanniabu 6y agoEh, if it's part of your job where you're used to using the abbreviation because you're used to everyone around you using it and knowing what it means then sometimes it can be easy to let it slip when having discussions out of work that pertain to your line of work (as with the parent).