The supply chain makes no distinction between people who buy hand sanitizer for $2 in Tennessee, and people who buy hand sanitizer for $2 in New Jersey, but are

The supply chain makes no distinction between people who buy hand sanitizer for $2 in Tennessee, and people who buy hand sanitizer for $2 in New Jersey, but are desperate enough to pay $20 for it. The supply chain has no incentive to redirect resources in the absence of a proper price signal.