> the primary goal for many [new professionals] becomes, in essence, getting compensated sufficiently for sidelining their original goals. Robert H. Frank, a Co

> the primary goal for many [new professionals] becomes, in essence, getting compensated sufficiently for sidelining their original goals. Robert H. Frank, a Cornell University professor of economics, tried to find out exactly how much compensation people deem sufficient for making this sacrifice. He surveyed graduating seniors at his university and found, for example, that the typical student would rather work as an advertising copywriter for the American Cancer Society than an advertising copywriter for Camel cigarettes, and would want a salary 50% higher to do it for the cigarette company. The typical student would want conscience money amounting to a 17% salary boost to work as an accountant for a large petrochemical company instead of doing the same job for a large art museum. -- Schmidt's book Disciplined Minds, p 131